????? ????????

??????? ???????? ???????

????? ????? ??? ????????. ??? ??? ????? ?????, ???, ??? ??? ???? ??? ?????? ???????? ???? ??????.

??????? ?????? ??? ????. ??? ????? ????? ??? ????? ?? ???, ???? ?? ???? ???? ???? ??? ???????? ??????? ??? ??? ???? ???? ?????? ??????, ?? ????? ???????? ?? ????? ??????.

???? ???, ???? ?????? ?? ????? ??? ?????, ??? ?????, ??? ????? ???? ????.

PPC

PPC – Pay Per Click – ????? ????? ????, ?? ??????? ???? ????? ????? ???? ????? ????? ??????. ???????? ?- PPC ?? ???? ??? ????? ????? ?????. ?? ?? ????? ???????? (???), ???????, ??????? ????, ???? ??? ????? ????? ????? ??????? ?? ??????? ??????? ????????? ?- PPC ??? ??? ??????? ?????. ???????? ???? ?????? ??? ????? ?? ?????? ???? ???? ???? ?? ??????? ?? ????????, ??? ????? ?? ???????.

??? ?? ????? ?????? ???? ??? ???, ?? ????, ???

???????? ?????? ?? ???? "???????" ??? ????? ????? ?? ????????? ????? ?? PPC, ??? ? AdCenter ?? ????????? ????????? ? PPC ?? ??????? ???'.

???? ??? ??? ?? ?? ?????? ????? ?? ?????? ??? ?? ???? ????. ????? ??? ?? ????? ????? ???? ????? ?? ??????.

?????, ?????? ????? ?? ??????? – ???? ?? ?????? ?????? ???? ??? ???? ????? ????????, ???? ?? ????? ????????, ???? ?????? ???? ????? ????? ????? ?? ?????? ??????? ????? ?????? ??? ?? ??? ??????. ?????? ??????? ??? ???? ?? ??????, ?? ??????? ?? ??? ?????? ????? ????? ??????.

????? ????? (?????? ????? ???"? ??? ?? ?????? ??????) –

????? ?????? ??????? ?????? ????? ???? ? iStockphoto, ??? ??? ????? ???? ???? (???? ?????), ??? ???? ????? ????? ?? ???. ?? ???? ????? ??? ???? ????? ?????? ???????? ?? ??? ??????. ?? ??? ?????? ?? ????? ???? ????? "????? ????? ????????". ????? ????? ???? ??- 100% ??????? ??? ????? ???? ????? ????? ???? ?? ?? ??????? ????? ??????. ??? ?? ?????? ??????? ??? ?????, ??? ?? ???? ?????

?????? ???? ?????? ?? ?????? ???? ????, ????? ??????? ?"???????" ??? ????? ???? ???????? ????? ?????? ????????.

?? ????? ??? ????? ?????? ?????, ?? ????? ????????, ?? ???? ?????????, ????? ?? ????? ???? ?? ?????.

????? ???????? - ?????

????? ???? ?????? –

???? ???? ????? ?????? ???????? ?????? ?????. ?????? “???? ??????” ?? 74,000 ??????? ????? ???? ????? ?????? ?? ??? ????? ???? ???? ??? 15 ? ????? (?? ????? ?????). ??? ??? ???? ????? ??? “?????? ????????” ????? ?????? ?????? ????? ?? ????? ???? ?????, ??? ?? ???? ??? ??????? ???? ?? ??? ??? ?? ????? ?? ?? ?????? ???????? ?????? ????? ??? ??? ??????? ???? ???? ???? ???????. ????? ???, ?????? “?????? ???????? ?????? ?????” ?? 1000 ??????? ?????, ?? ???? ???? ???? ??? ??????? ???????.

?????? ???? ????? –

???? ?????????? ??????? ?????? ????, ?? ?????? ????? ??? ?????? ?????? ???. ?? ?????? ?? ???? ?? ???? “??? ????”, “??? ???? ?? ?? ??”, ??? ???? ????? ?? ?????. ???? ?? ???? ??? ???? ??? ?????? ??? ???? ?????, ?? ?? ?? ???? ??, ??? ???? ???, ?????, ?? ????? ??? ???’.

??? ????? ????? ??????, ?????? ????. ????? (???? ???) ???? ???? ????????? ??? ??????? 8 ???? ?? ?- PPC, ??? ???? ???? ??? ??? ?? ???? 160 ???? ?? ???? ???? ??? ????? ???????, ???? ?????? ??? ???? ?????? ?????? ????? ???? ?????? ????? ?? ??? ??????? ?? ????? ?? ????? ????????? ???.

????? ????? ?- PPC

?????? ?????? ?????? ?????, ?? “??????” ???? ???? 10 ????, ??? ??? ?????? ?????? ???? ???? ????? ????? ???? ??? ???? ???? ??????.
?? ??? ?????? ?????? ????? ???? ?? ????? ???? ????, ????? ?? ?????? ????? ??? ???? ?????.

??? ???? ???? PPC ???? ???????? ??? ????? ?? ????? ????? PPL

PPL – Pay Per Lead – ????? ????? ???.

??????, ???? ????? – ??? ?????? ?????? ??????? ???? ???? ????? ?? ?? ????? ???????? ???? ???? ?? ????? ??????

????? ??? ?? ?? ?????, ???? ???? ?????. ??? ????? ????? ??? ???? ??? ?? ??? ?????, ???? ????? ?? ????.

????, ????? ????? (????? ??????) ??? ????? ??? ??? ??? ?? ???? ???'? ?????? ?????? ?????? ???? ???? ????? ?? ?? ????. ???? ???? ???? ?? ????? ?????? ???? ?????? ??? ??? ???? ?????. ?????? ?? ?? ????? ????????.

????? ??? ?????? ????? ??? ??? ?????? ???? ?? ??? (???? ?? ????? ??????, ???? ?????? ???? ????? ??), ??? ????? ??????? ????? ????? ??????? ???? ?????? ??? ???? ?????? ???' ??? ???? ??? ???? ?????.

?????, ?? ?? ??? ???? ?????, ??? ??? ??? ??? ??? ?????, ??? ????? ?? ?????? ??? ?????? ?? ???? ?????? ??? ?? ??????? ????? ???? ?????. ?? ?????? ??? ??? ???? ?? ?? ????? ???? ????? ?????, ???????, ?????, ?????? ??????, ?????? ?????? ????. ??????, ?? ???? ??? ????? ??? ???.

????? ????????
???? ???? ????, ?? ?? ??? ???? ????? ????? ??????.
???? ?? ?? ?????? ???? ????? ????? ????? ?? ??????
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