????? ???????? ?????? ?????

????, ??? ??? ??????? ???? ???? ?????. ??? ?? ?????? ??????? ?? ???? ?????: "????? ????? ???, ?????? ????????? ????????, ????? ??? ???? ???". ???? ?????? "??? ????????", ?????? "?????? ?????" ????, ?? ??? ?? ???? ??: "?????, ????? ????? ???? ????? ??? ?? ??????? ??? ?? ????? ?????? ???????? ??????…."

????. ??????? 3 ????? ????? ????? ?????? ???? ?? ???? ????? ?? ??????? –

1. ???? ????? ?????? ?????????? ?????? ????? ??????? ???????. ???? ????? ??? ?????? ???? ??? ?????? ???? ?????? ????.
2. ???? ???? ?? ?????? ??????. ?? ?? ????? ???? ???????, ?? ??????? ????? ??? ???? ?????. ?? ????? ??? ?? ??? ???? ???? ??????, ??? ???? ???? ?? ????; ?? ????? ??? ???? ??? ?????? ???? ????, ?? ?? ???? ?????? ???, ????? ???? ???, ?????? ??????. ?????? ??????? ?? ??? ???? ?????, ?????? ???? ????? ???????, ???????? ?? ???? ?????? ?????? ???????? ????????? ?? ??? ????.
3. ???? ???? ?????? ?? ???? ????. ???? ?????? ??????? ???????? ???? ??????? ??????? ??????. ????? ???? ??, ?????? ????? ?????? ?????? ?? ????????? ?????? ??? ???? ????.???? ??? ????? ????? ??? ?????? ?? ?????? ???? ??? ?????? ??? ????? ???"?? ??? ??? ????? ????? ????? ????? ??? ???? ???? ?? ?????? ???? ?? ??, ?? ?? ????? ?? ??? ??? ????? ??? ?? ????? ????? ????? ???.?????? ??????? ?? ????, ??? ??? ??? ???????????? ??? ?????? ?? ??????

????? ??? ???? ??? ????????? ????, ??? ???? ???? ??? ????. ?? ?? ????? ????? ?? ????? "????????, ??????, ????". ??? ??? ?????? ??????, ?? ?? "??????". ?????? ?????? ???? ???????? ??? ????, ????? ?? ???? ?-80. ??????, ?? ????? ???????? ???? ???? ?????? ??? ???, ???????? ???? ??? ??????????? ?? ???? ???? ?????????? ??? ??????, ?? ???? ?? ?? ??, ????? ??. ?? ?? ????? ???? ???? ??????, ???? ???? ?? ??????? ???. ????? ???,?????? ????? ????? ??? ??? ???????????????: ????? – 15 ???? ?????. ????? ???????? ??? ???? ????. ????? ??????????? ???? ??????, ?????? ?? ????? ?? ?? ???? ????????. ?????,???? ?????? ????, ?? ???????? ???????? ????? ????, ????? ?????? ????? ??????, ????? ??????? ??????? ????? ?????? ?????? ??????, ?? ??? ???????. ???, ?????? ?? ?????? ??????, ????? ??? ?????? ??? ???? ????? ????. ????, ??????? ?????? ????? ????? ??? ???, ????? ?????? ???? ??? ?????, ???? ?? ???? ?????? ????? ?????? ?? ????? ??????? ??????? ?? ???? ??? ?????. ?????? ???? ???? ??? ?? ???? ???????? ????? ??????? ?? ?????? ??????. ??? ?? ????? ?????, ????? ?? ??????? ???? – ????????????? ??? ????? ??? ?? ??. ????? – ?? ??? ???? ???? ?? ??? ???. ?????? ???????? ????? ????? ???????, ???? ??????? ??? ?? ????, ????? ???????.????, ??? ????, ????? ?????? ???????? ??? ???? ?? ????, ?? ???? ???, ?? ????? ????? ???, ??????? ?-?PPC (?????? ?? ?? ??? ??? ????? ?????? ????????). ?? ????? ?? ???? ???? – ???? ????. ?????, ?? ??? ???? ?? ???? ??? ???, ????? ??? ??? ????.?????, ????? ?????????? ????? ???????? ?? ????? ??? ?? ?????? ???????, ??? ????? ?????? ????? ????, ??????? ???? ???? ?????? ?? ??????? ???? ????? ???? ?????? ?? ???????? ?????? ??????? ??? ??????????? ???? ????? ????????. ???? ???????? – ??? ?????? ?????????, ?????????????? ??????? ???? ???? ?????? ????? ?? ??? ?????? ??????? ???? ?? ????? ?????? ????????? ????? ????, ??? ??????????? ??????????. ????, ?? ??? ??? ????? ?? ?? ?????? ???? 24/7 (?? ????? ??? ???????? ?????). ?? ??? ???? ?????? ??? ??? ??? ??? ???? ??? ?????? ?????? ?? ????? ??????, ???? ????????? ?? ???? ??????? ?? ?????? ?????? ????? ?????, ???? ??? ?? ??????. ??, ???????? ?? ????? ????? ??????? ????? ????? ????? ????? ???? ?????? ?? ????? ?????????? ???????? ????. ???? ??? ????? ????? ?????, ??? ?? ?????? ????????, ??? ????? ???? ??? ????? "?????? ???????? ?? ?????". ????? ??????One stop shop ??? ????? ??? ???? ???? ????? ??? ????? ???? ????, ??? ??? ????, ??? ??? ???? ??? ?? ??? ???'. ??? ??? ?????, ??? ?? ????? ??? ??? ????? ???????? ????. ?? ??? ???? ?? ??? ?-20 ?????? ????? ????? ????? ????. ??????? ?????? ????? ?? ???? ??????? ?? ???????, ???? ?????????? ?? ?? ???? ?????? ???????, ?? ???????? ??? ????????, ??? ????? ???????? ???? ???? ????? ???? ?? ??? ????.

????? ?????? ?? ??? ??? ?????, ????? ?????? ?? ???? ?? ????? ?????? ????? ??? ?? ??? ?????, ????, ?? ?????? ???? "??????" ??????????, ????? ???? ???? ????? ????? ????. ???? ?? ?????? ???? ????? ?? ???? ??? ????.?????, ??? ???? ???? ???? ??? ???? ???? ???? ??? ?????????? ??? ????? ????? ??? ????, ???? ??????????? ????????? ??? ???, ??? ?? ????? "?????? ???? ?????" ??????? ?? ?????? ??????? ???? ????? ????? ????? ?????? ?????. ???, ???? ?????, ??? ????? ?? ?? ??????, ???? ??????, ?????? ????? ????? ?? ?? ??. ?? ?? ???? ????? ??? ?????? ?? ????? ?????? (??????, ???? ??? ?? ???? ?????) ?????? ??? ????? ?????? ?? ??? ?????? ???, ?? ?? ????? ?????? ???????. ??? ???, ??? ???? ?? ???????? ?????? ?? ?? ?????. ?? ???? ????? ??, ??? ????? ???????? ?? ???? ?????? ????????. ?????? ???? ??? ????? ?? ?????? ??? ?? ???????, ??? ??? ???? ??? ???, ?????? ????? ?? ????? ??????? ????? ?? ?? ??????, ???? ???? ???? ????? ????. ?????? ?????? ???? ???????????? ?? ????. ??? ???, ?? ???? ????? ??? ???, ????? ??????, ??? ????? ???? ???? ???? ?????. ??? ???, ??? ????? ?? ???? ?? ???? ???? ??? ????? ?????. ????? ????? ???? ????? ?? ?????? ?????? ?????, ??? H1 ?-H2 ?????? ???? ?????, ??? ????? ???? ?? ?????? ??? ???? ????? ????? ???? ???? ??????? ??????? ?? ??? ??? ?????. ???, ???? ??? ?? ?????? ?? ????? ???, ???? ????? ??? ?????? ????. ?????, ?? ????? ?? ????, ????? ?????? ????? ????.?????? ???, ????, ???? ???? ????, ???? ????? ????? ?? "????? ?? ?? ?? ??????". ???? ??? ??? ????? ???? ?????? ?? ????? ??? ?????? ????? ?? ????, ??? ???, ?????? ???? ???? ???? ??? ?? ?????? "????? ????????" ?????? ???? ????? ??????? ?? ?????? ???, ????? ???? ????? ?????? ?? ???, ????? ?????. ?????? ???. ?????? ??? ?? ??????, ?? ??????? ?????? ??? ?????? ????? ???? ????? ???? ????. ??? ???????? 15 ???? ????? ????? ????

???? ??, ?? ????? ????? ????? ??? ????? ??? ????? ???? ???? ?????? ???? ??????. ?? ?? ???? ???? ???? ??? ??????, ??? ?? ???? ????? ???? ????? ???? ???? ???? ????? ????? ?????? ???? ???? ?????? ??????, ??? ?? ???? ?? ????? ???.?????, ???? ???????? ?? ???? ??? ????? ??????? ??? ???? ???? ????? ????. ?? ???? ???, ??? ???? ????, ?? ???? ????. ?? ???, ?? ??? ??? ?????? ??????? ???????? ??? ?? ?????: ????? ?????? – ????? ?????? ?? ?????? ????? ?? ???? ???, ?????, ???? ?????? ??? ?????? – ?????? ????? ??? ?????: 1)?????? ???? ???? ??????? ??? ??? ???? (???? ??????? "??? ?????" ???? ???? ??? ?"???? ??????"). 2)????? ???? ????? ?????? ????? ??? ???? ????, ????? ??????? ???? ????? ??????? ????????? ????? ???. ????? ????? – ????? ????? ????? ?? ???,??? ????? ?? ?? ???? ????? ????? (?????? ????? ????? ??? ????? ??????) ?? ????? ????'??? ???? ????? ?? "????? ????? ???", ??? ???????, ??? ??????, ??? "??? ????". ????? ?????? ???? ???? ???? ???, ??? ??? ???? ????? ???? ?? ?????????? ?????? ???? ?? ????. ?????? ???????? ??? ??????:

• ??? ????? – ??????, ?????, ????? ???????, ??????, ??? ??????, ??? ?????? ???? ???? ???????.
• ????? ????? On Page – ???? ?? ???? ???? ????? ??? ??????.
• ????? ????? Off Page – ????????? ?? ???? ????? (??? ?? ?? ????? ???????)
• ???? ????? – ??? ?????? ????? ?????? ??????? ?????.

???. ?????? ?… ?????????? ?????? – ????? ???? ????? (????? ????? ????????) ???, ????? ?????? ?? ??? ???????:

• ????? ????? ???????????? – PPC ?????? ??? ????? ????? ????? ????
• ????? ?????? ??????? ????? ???? ????? ???? – ?????????, Outbrain ???'

????? ???? ??? ??? ????? ??? ????? ???????, ????? ??? ????? ????????????? ????'???. ????? ?????? – ????? ???? ?????? ????? ????? (??????) ???? ???????? ???????'? ???????,???????,????? ???? ???????? ????, ?? ????? ???????. ?????? ???????? ???? ???????, ??? ????? ?? "????? ??????" ????? ????? ????-???? ???, ????? ???? ????? ??? ????? ?? ???? ????? ????? ???? ???? ?????. ???, ???? ???? ???? "????? ???????", ???? ???? ???? ???? ????? ????? ???, ?? ?????. ??? ???? ?? ???????? ??? ???? ??, ??? ??????, ????? ?? ????? ??? ?????? ??? ?? ??, ????, ???? ?????? ??. ????? ?????? – ?????????? ?????? ??????? ?????? ???, ??? ?? ????? ??? ????? ??????????, ???? ???? ?? ?? ?????. ????? ?????? ????? ??? ???? ?????????,??????optimizly ???? ????? ???? ??????? ??? ???? ??????? ????? ?? ???? ?????. ???, ????? ?????? ?? ?? ??????????, ?????? ???? ?? ????, ?? ??? ?? ????? ??????? ????? ?????? ???? (??? ?????????)????????? ??? ????, ???? ???? ??????.

???? ?????! (??? ???? ?????? ????? ?????? ???????). ????? ????? ?? ????? ???????? ?????? ?? ??? ???? ????? ???. ?? ???? ?????? ????? ???????, ??? ???? ???? ???? ROI ????? ?? ?? ?????? ?? ?????? ???????? ???.???? ????? ???????? ????? ???? ??????, ???? ???? ???? ???. ????? ?? ?????????? ????? ?? ???? ??????? ???? >>